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コメント > If your brand doesn’t have an industry association, you won’t show in the list when searchers ask for the thing your brand does. Establishing entity co-occurrence through authoritative repetition is key. As your site should be the most authoritative source on your brand entity. Your About page, as your "entity home," is the first place to publish your brand entity bio. The About page is better than the homepage as it can be dedicated primarily to the brand entity. At the same time, the homepage must represent the entire website offering and potentially other entities as well, such as products, clients or key members of the team. That said, aspects of the brand entity bio should be seen in the homepage copy. It is a point of corroboration. This will be true of many of your brand assets that will duplicate appropriate aspects of the brand entity bio, especially the semantic triple about what the brand entity is. All social media profiles, such as LinkedIn, Twitter or TikTok.
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